HCP insights, industry perspectives, pharma marketing strategies, and more.
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World AMR (antimicrobial resistance) Congress
Stacy Marek2023-05-02T19:18:37+00:00Expert Advice, Viewpoint|
The World Anti-Microbial Resistance Congress, established in 2015, is a global conference for all stakeholders in the AMR space to meet, brainstorm ideas, [...]
Evolution of Pharma Marketing Part 3: Go Digital or Go Home
Stacy Marek2023-05-04T15:56:01+00:00Marketing Trends, Viewpoint|
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Evolution of Pharma Marketing Part 2: The Rise of Drug Commercials
Stacy Marek2023-05-02T19:18:49+00:00Marketing Trends, Viewpoint|
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Evolution of Pharma Marketing Part 1: When Print Ads Ruled
Stacy Marek2023-05-02T19:18:55+00:00Marketing Trends, Viewpoint|
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]
How to Enhance Your Social Media Strategy
Stacy Marek2023-05-02T19:19:01+00:00Marketing Trends, Viewpoint|
In the digital age, pharma marketers have more opportunities to promote their brands than ever before. Many of us use social media apps like [...]
What in the World is Omnichannel Marketing
Stacy Marek2023-05-02T19:19:15+00:00Marketing Trends, Viewpoint|
Have you ever been around a group of people who are gushing over a movie you’ve never seen, only to ask them what it’s about and they reply [...]
5 Ways to Bond with Your Team While Working Remotely
Stacy Marek2023-05-02T19:19:26+00:00Industry Insights, Viewpoint|
Working from home has its perks: no long commutes to the office, replacing business suits with t-shirts and sweatpants (or pajama pants, we don’t judge), and more cuddle [...]
Showcasing Expert Opinions at HiD
Stacy Marek2023-05-02T19:19:38+00:00Expert Advice, Sales, Viewpoint|
The Annual Heart in Diabetes (HiD) CME Conference, entering its sixth year, is a unique medical meeting that brings world-renowned clinical leaders in diabetes [...]
Excitement at ENDO 2022!
Stacy Marek2023-05-02T19:21:47+00:00Expert Advice, Viewpoint|
The month of June shaped up to be busy for me for conference travel. The weekend of June 3rd, I was in New Orleans for the American Diabetes Association 82nd [...]
Getting Back to Normal– Observations from ASCRS
Stacy Marek2023-05-02T19:21:53+00:00Expert Advice, Viewpoint|
This year has seen a continued return to normalcy; the normal cadence of meetings, starting off the year in January with Hawaiian Eye and ASCRS [...]
My First ASCO Annual Meeting
Stacy Marek2023-05-02T19:21:59+00:00Expert Advice, Viewpoint|
11 years ago, I went to Chicago on a Monday afternoon to help produce a webcast after the American Society of Clinical Oncology Annual Meeting (ASCO) [...]
Engaging With Audiences at Live Conferences Even More Important After Years of Screen Shows
Stacy Marek2023-05-02T19:22:06+00:00Industry Insights, Viewpoint|
As medical conferences return to in-person formats, with either fully or hybrid meeting models, after years of healthcare providers navigating the COVID-19 [...]
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