Insight into the behaviors of HCPs & the latest medical marketing trends.
Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
Do You Have 5 Minutes? With Anthony Manson (Healio) and Mark Bard (The DHC Group)
Stacy Marek2025-10-01T19:53:21+00:00DYH5M, Viewpoint|
AI is transforming the way physicians access information, moving beyond traditional digital tools to real-time, conversational solutions is dicussed in this Fireside Chat recorded at Fierce Pharma Week.
Do You Have 5 Minutes? With Shikha Jain, MD, FACP
Stacy Marek2025-09-16T18:51:36+00:00DYH5M, Viewpoint|
In this Fireside Chat recorded live at Fierce Pharma Week, Shikha Jain, MD, FACP, discusses how physicians and industry can work together more effectively to build meaningful, mutually beneficial partnerships.
Do You Have 5 Minutes? With Richard Springham, Founder & CEO of solli
Stacy Marek2025-09-16T17:56:48+00:00DYH5M, Viewpoint|
In this engaging Fireside Chat recorded live at Fierce Pharma Week Richard Springham explores the fast-moving evolution of artificial intelligence heading into 2026 [...]
The Real Engagement Strategy: Give HCPs What They Actually Need
Stacy Marek2025-08-14T17:16:21+00:00Author, Viewpoint|
In an industry overflowing with buzzwords like “immersive content” and “omnichannel orchestration,” it is easy to lose sight of what truly drives healthcare professionals (HCPs) to engage: usefulness.
ASCO 2025: How Innovation and AI Are Reshaping Cancer Care
Stacy Marek2025-09-03T15:25:44+00:00Author, Viewpoint|
The ASCO Annual Meeting is known for electrifying the oncology and pharmaceutical industries with fresh insights, emerging trends, and glimpses into the future of cancer care.
AI in Healthcare: Insights from Cleveland Clinic’s AI Summit
Stacy Marek2025-07-23T15:58:07+00:00Author, Industry Insights, Viewpoint|
Matt Holland, Chief Operating Officer, Healio attended Cleveland Clinic’s inaugural A.I. Summit for Healthcare Professionals earlier this month, leaving him feel empowered and energized by the transformative role AI is playing in healthcare.
The Role of AI Assistants in Healthcare and Pharma Media
Stacy Marek2025-06-30T14:44:45+00:00Author, Expert Advice, Viewpoint|
From point-of-care decision support to accessing up-to-date treatment guidelines, doctors and clinicians are increasingly seeing the value of AI assistants in their daily work.
Investing in Medical Practices: Vision and Strategy Matter More than ‘Growth for the Sake of Growth’
Stacy Marek2025-05-27T19:48:10+00:00Author, Expert Advice, Industry Insights, Viewpoint|
Marti Washburn Giunto, Senior Director, Health Tech at HSS, shares insights gleaned from the McGuireWoods Healthcare Private Equity and Finance Conference in May 2025.
Lessons learned from ANA/4As Capitol Hill Day
Stacy Marek2025-05-13T14:12:49+00:00Author, Viewpoint|
John Carter, Chief Strategy Officer of Healio attended Capitol Hill Day hosted by the American Association of Advertising Agencies (4As) and Association of National Advertisers (ANA) on Wednesday, May 7.
Navigating Pharma Media: Six Takeaways from solli
Stacy Marek2025-04-23T11:00:01+00:00Author, Viewpoint|
In pharmaceutical media — a space defined by complexity, strict regulation, and entrenched silos — genuine connection often takes a back seat. Solli was created to change that [...]
AAO 2024: The collaboration ecosystem that is ophthalmology
Stacy Marek2024-11-19T12:18:38+00:00Author, Industry Insights, Viewpoint|
Dave Mullin, Senior Director, Business Development & Market Strategy, Eyecare, shares insight from American Academy of Ophthalmology (AAO) annual meeting in Chicago.
Digital Pharma East Fireside Chat
Stacy Marek2024-10-01T17:57:00+00:00Expert Advice, Viewpoint|
Dr. Hansa Bhargava and Mark Bard hosted a Fireside Chat at the Healio Headshot Lounge at this year’s Digital Pharma East conference. They shared a sneak peek of the “2024 Understanding HCP Channel Trends [...]
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