HCP insights, industry perspectives, pharma marketing strategies, and more.
Stay ahead of the trends transforming the healthcare landscape.
Beyond the Data: Why Healio’s First-Party Intelligence Makes the Difference
Stacy Marek2026-10-23T17:21:34+00:00Expert Advice, Viewpoint|
Pharmaceutical marketers need a deeper understanding of their audiences to deliver messaging that is both timely and relevant.
Eyecelerator @ AAO: Conversations with Eye Care’s Innovators
Stacy Marek2026-10-19T18:16:36+00:00Industry Insights, Marketing Trends, Viewpoint|
Industry leaders share perspectives on emerging ophthalmology innovations, key challenges shaping the field, and the approaches driving progress in eye care.
HCP AI Use and Trust Gap – an Oncology Deep Dive
Stacy Marek2026-10-01T19:46:34+00:00Industry Insights, Viewpoint|
Mark Bard, co-founder and managing partner of The DHC Group, sat down with Matt Holland, COO of Healio, at this year’s Fierce Pharma Week to unpack how AI is reshaping physician trust, content, and market research.
What Do Clinicians Really Need From AI—and Why Does It Matter?
Stacy Marek2026-07-01T18:34:47+00:00Expert Advice, Industry Insights, Uncategorized, Viewpoint|
Should healthcare professionals rely on general-purpose AI models, or are specialized clinical models trained on medical data and resources the better choice?
Through the Lens: What’s Next in Eye Care
Stacy Marek2026-09-21T18:28:32+00:00Industry Insights, Marketing Trends, Viewpoint|
Industry leaders share perspectives on emerging ophthalmology innovations, key challenges shaping the field, and the approaches driving progress in eye care.
Do You Have 5 Minutes? With Claire Riggs, Managing Partner of Riggs Creative Group LLC
Stacy Marek2026-04-21T18:10:57+00:00DYH5M, Viewpoint|
We sat down with Claire Riggs serves as a Managing Partner of Riggs Creative Group LLC, to explore the growing importance of high-quality data in an increasingly complex healthcare landscape.
Data Dose: Finding the Right HCPs with Clinical Context Targeting
Stacy Marek2026-05-22T15:48:39+00:00Expert Advice, Viewpoint|
Physicians are constantly engaging with clinical news, treatment updates, and specialty-specific education. What if you could reach them based on the content they’re exploring in real time?
Point-of-Care Marketing: From Supporting Channel to Center Stage
Stacy Marek2026-04-02T14:49:56+00:00Author, Expert Advice, Viewpoint|
The Point of Care Now Summit 2026 made one thing unmistakably clear: point-of-care is no longer an emerging space. It has arrived. What was once considered to be an auxiliary channel has now crossed $1 billion in pharma investment, spanning both patient and HCP budgets. The energy at this year’s summit reflected that shift.
Data Dose: Targeting HCPs with Google Customer Match
Stacy Marek2026-03-18T15:36:31+00:00Expert Advice, Viewpoint|
Google Customer Match allows marketers to apply known HCP audiences to their campaigns ensuring ads reach verified clinicians as they search or watch content across Google properties.
Do You Have 5 Minutes? With Nathan Lenyszyn, Chief Marketing Officer of HealthLink Dimensions
Stacy Marek2026-02-12T16:14:17+00:00DYH5M, Viewpoint|
We sat down with Nathan Lenyszyn, Chief Marketing Officer at HealthLink Dimensions, to explore the growing importance of high-quality data in an increasingly complex healthcare landscape.
Do You Have 5 Minutes? With Anthony Manson (Healio) and Mark Bard (The DHC Group)
Stacy Marek2025-12-01T15:35:12+00:00DYH5M, Viewpoint|
AI is transforming the way physicians access information, moving beyond traditional digital tools to real-time, conversational solutions is discussed in this Fireside Chat recorded at Fierce Pharma Week.
Do You Have 5 Minutes? With Shikha Jain, MD, FACP
Stacy Marek2025-09-16T18:51:36+00:00DYH5M, Viewpoint|
In this Fireside Chat recorded live at Fierce Pharma Week, Shikha Jain, MD, FACP, discusses how physicians and industry can work together more effectively to build meaningful, mutually beneficial partnerships.
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