Insight into the behaviors of HCPs & the latest medical marketing trends.
Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
Lessons learned from ANA/4As Capitol Hill Day
Stacy Marek2025-05-13T14:12:49+00:00Author, Viewpoint|
John Carter, Chief Strategy Officer of Healio attended Capitol Hill Day hosted by the American Association of Advertising Agencies (4As) and Association of National Advertisers (ANA) on Wednesday, May 7.
Navigating Pharma Media: Six Takeaways from solli
Stacy Marek2025-04-23T11:00:01+00:00Author, Viewpoint|
In pharmaceutical media — a space defined by complexity, strict regulation, and entrenched silos — genuine connection often takes a back seat. Solli was created to change that [...]
AAO 2024: The collaboration ecosystem that is ophthalmology
Stacy Marek2024-11-19T12:18:38+00:00Author, Industry Insights, Viewpoint|
Dave Mullin, Senior Director, Business Development & Market Strategy, Eyecare, shares insight from American Academy of Ophthalmology (AAO) annual meeting in Chicago.
Digital Pharma East Fireside Chat
Stacy Marek2024-10-01T17:57:00+00:00Expert Advice, Viewpoint|
Dr. Hansa Bhargava and Mark Bard hosted a Fireside Chat at the Healio Headshot Lounge at this year’s Digital Pharma East conference. They shared a sneak peek of the “2024 Understanding HCP Channel Trends [...]
Serving Pharma Media: Solli’s Story
Stacy Marek2024-08-21T16:07:32+00:00Author, Viewpoint|
Richard Springham, CEO of solli, a new B2B platform serving those working within pharmaceutical media, discusses the reasons behind launching solli, the platform’s objectives, and its progress in the first few months.
What is the Future of AI/GenAI in Pharma HCP Marketing?
Stacy Marek2024-08-19T14:51:40+00:00Author, Viewpoint|
One of the hottest topics in 2024 is how AI — and specifically generative AI, or GenAI, which can actually create content — is poised to change the way pharmaceutical companies market their products to healthcare professionals (HCPs).
My First Time Attending the ASCO Annual Meeting
Stacy Marek2024-07-22T15:43:44+00:00Author, Viewpoint|
Healio Strategic Solutions' Kayla F. Patterson, Associate Business Development Strategist, shares her experience and thoughts on this years annual meeting.
Is AI Hype Distracting Us from Other Big Changes Impacting HCPs?
Stacy Marek2024-07-16T13:36:35+00:00Author, HCP Insights, Viewpoint|
How HCPs consume information, make prescribing decisions, and run their practices has radically changed due to the growth of “corporate medicine,” use of health IT platforms, and growing trend of private equity (PE) acquisitions.
Healio Leads the Charge in Sustainable Health Care Media
Stacy Marek2024-06-18T19:00:24+00:00Author, Industry Insights, Viewpoint|
Sustainability continues to be a hot topic in digital advertising. Healio believes that promoting a healthy planet goes together with promoting a healthy population.
Precision Healthcare Marketing: Inside Healio and DeepIntent’s New Partnership
Stacy Marek2024-06-11T16:08:29+00:00Author, Expert Advice, Viewpoint|
DeepIntent is thrilled about our new partnership with Healio, which supercharges our ability to deliver on the goals of our advertisers.
Bot or not: Measuring email metrics in a bot-inflated world
Stacy Marek2024-05-31T13:09:37+00:00Author, Expert Advice, Viewpoint|
A deep dive into how its measurement team is navigating this new and changing world of inflated email numbers to deliver accurate reporting and actionable insights to clients.
AI integration has capacity to ease clinician workload, improve patient outcomes
Stacy Marek2024-02-28T20:17:25+00:00Author, Viewpoint|
In healthcare, AI can be used to accurately read radiology images, reduce diagnosis times and enhance technologies, and AI startups are finding solutions for EMR [...]
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