HCP insights, industry perspectives, pharma marketing strategies, and more.
Stay ahead of the trends transforming the healthcare landscape.
Point-of-Care Marketing: From Supporting Channel to Center Stage
Stacy Marek2026-04-06T15:55:06+00:00Author, Expert Advice, Viewpoint|
The Point of Care Now Summit 2026 made one thing unmistakably clear: point-of-care is no longer an emerging space. It has arrived. What was once considered to be an auxiliary channel has now crossed $1 billion in pharma investment, spanning both patient and HCP budgets. The energy at this year’s summit reflected that shift.
Data Dose: Targeting HCPs with Google Customer Match
Stacy Marek2026-03-18T15:36:31+00:00Expert Advice, Viewpoint|
Google Customer Match allows marketers to apply known HCP audiences to their campaigns ensuring ads reach verified clinicians as they search or watch content across Google properties.
Do You Have 5 Minutes? With Nathan Lenyszyn, Chief Marketing Officer of HealthLink Dimensions
Stacy Marek2026-02-12T16:14:17+00:00DYH5M, Viewpoint|
We sat down with Nathan Lenyszyn, Chief Marketing Officer at HealthLink Dimensions, to explore the growing importance of high-quality data in an increasingly complex healthcare landscape.
Do You Have 5 Minutes? With Anthony Manson (Healio) and Mark Bard (The DHC Group)
Stacy Marek2025-12-01T15:35:12+00:00DYH5M, Viewpoint|
AI is transforming the way physicians access information, moving beyond traditional digital tools to real-time, conversational solutions is discussed in this Fireside Chat recorded at Fierce Pharma Week.
Do You Have 5 Minutes? With Shikha Jain, MD, FACP
Stacy Marek2025-09-16T18:51:36+00:00DYH5M, Viewpoint|
In this Fireside Chat recorded live at Fierce Pharma Week, Shikha Jain, MD, FACP, discusses how physicians and industry can work together more effectively to build meaningful, mutually beneficial partnerships.
Do You Have 5 Minutes? With Richard Springham, Founder & CEO of solli
Stacy Marek2025-09-16T17:56:48+00:00DYH5M, Viewpoint|
In this engaging Fireside Chat recorded live at Fierce Pharma Week Richard Springham explores the fast-moving evolution of artificial intelligence heading into 2026 [...]
The Real Engagement Strategy: Give HCPs What They Actually Need
Stacy Marek2025-08-14T17:16:21+00:00Author, Viewpoint|
In an industry overflowing with buzzwords like “immersive content” and “omnichannel orchestration,” it is easy to lose sight of what truly drives healthcare professionals (HCPs) to engage: usefulness.
ASCO 2025: How Innovation and AI Are Reshaping Cancer Care
Stacy Marek2025-09-03T15:25:44+00:00Author, Viewpoint|
The ASCO Annual Meeting is known for electrifying the oncology and pharmaceutical industries with fresh insights, emerging trends, and glimpses into the future of cancer care.
AI in Healthcare: Insights from Cleveland Clinic’s AI Summit
Stacy Marek2025-07-23T15:58:07+00:00Author, Industry Insights, Viewpoint|
Matt Holland, Chief Operating Officer, Healio attended Cleveland Clinic’s inaugural A.I. Summit for Healthcare Professionals earlier this month, leaving him feel empowered and energized by the transformative role AI is playing in healthcare.
The Role of AI Assistants in Healthcare and Pharma Media
Stacy Marek2025-06-30T14:44:45+00:00Author, Expert Advice, Viewpoint|
From point-of-care decision support to accessing up-to-date treatment guidelines, doctors and clinicians are increasingly seeing the value of AI assistants in their daily work.
Investing in Medical Practices: Vision and Strategy Matter More than ‘Growth for the Sake of Growth’
Stacy Marek2025-05-27T19:48:10+00:00Author, Expert Advice, Industry Insights, Viewpoint|
Marti Washburn Giunto, Senior Director, Health Tech at HSS, shares insights gleaned from the McGuireWoods Healthcare Private Equity and Finance Conference in May 2025.
Lessons learned from ANA/4As Capitol Hill Day
Stacy Marek2025-05-13T14:12:49+00:00Author, Viewpoint|
John Carter, Chief Strategy Officer of Healio attended Capitol Hill Day hosted by the American Association of Advertising Agencies (4As) and Association of National Advertisers (ANA) on Wednesday, May 7.
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