HCP insights, industry perspectives, pharma marketing strategies, and more.
Stay ahead of the trends transforming the healthcare landscape.
Through the Lens: What’s Next in Eye Care
Stacy Marek2026-04-24T10:46:56+00:00DYH5M, Industry Insights, Marketing Trends, Viewpoint|
Industry leaders share perspectives on emerging ophthalmology innovations, key challenges shaping the field, and the approaches driving progress in eye care.
Do You Have 5 Minutes? With Claire Riggs, Managing Partner of Riggs Creative Group LLC
Stacy Marek2026-04-21T18:10:57+00:00DYH5M, Viewpoint|
We sat down with Claire Riggs serves as a Managing Partner of Riggs Creative Group LLC, to explore the growing importance of high-quality data in an increasingly complex healthcare landscape.
Data Dose: Finding the Right HCPs with Clinical Context Targeting
Stacy Marek2026-05-22T15:48:39+00:00Expert Advice, Viewpoint|
Physicians are constantly engaging with clinical news, treatment updates, and specialty-specific education. What if you could reach them based on the content they’re exploring in real time?
Point-of-Care Marketing: From Supporting Channel to Center Stage
Stacy Marek2026-04-02T14:49:56+00:00Author, Expert Advice, Viewpoint|
The Point of Care Now Summit 2026 made one thing unmistakably clear: point-of-care is no longer an emerging space. It has arrived. What was once considered to be an auxiliary channel has now crossed $1 billion in pharma investment, spanning both patient and HCP budgets. The energy at this year’s summit reflected that shift.
Data Dose: Targeting HCPs with Google Customer Match
Stacy Marek2026-03-18T15:36:31+00:00Expert Advice, Viewpoint|
Google Customer Match allows marketers to apply known HCP audiences to their campaigns ensuring ads reach verified clinicians as they search or watch content across Google properties.
Do You Have 5 Minutes? With Nathan Lenyszyn, Chief Marketing Officer of HealthLink Dimensions
Stacy Marek2026-02-12T16:14:17+00:00DYH5M, Viewpoint|
We sat down with Nathan Lenyszyn, Chief Marketing Officer at HealthLink Dimensions, to explore the growing importance of high-quality data in an increasingly complex healthcare landscape.
Do You Have 5 Minutes? With Anthony Manson (Healio) and Mark Bard (The DHC Group)
Stacy Marek2025-12-01T15:35:12+00:00DYH5M, Viewpoint|
AI is transforming the way physicians access information, moving beyond traditional digital tools to real-time, conversational solutions is discussed in this Fireside Chat recorded at Fierce Pharma Week.
Do You Have 5 Minutes? With Shikha Jain, MD, FACP
Stacy Marek2025-09-16T18:51:36+00:00DYH5M, Viewpoint|
In this Fireside Chat recorded live at Fierce Pharma Week, Shikha Jain, MD, FACP, discusses how physicians and industry can work together more effectively to build meaningful, mutually beneficial partnerships.
Do You Have 5 Minutes? With Richard Springham, Founder & CEO of solli
Stacy Marek2025-09-16T17:56:48+00:00DYH5M, Viewpoint|
In this engaging Fireside Chat recorded live at Fierce Pharma Week Richard Springham explores the fast-moving evolution of artificial intelligence heading into 2026 [...]
The Real Engagement Strategy: Give HCPs What They Actually Need
Stacy Marek2025-08-14T17:16:21+00:00Author, Viewpoint|
In an industry overflowing with buzzwords like “immersive content” and “omnichannel orchestration,” it is easy to lose sight of what truly drives healthcare professionals (HCPs) to engage: usefulness.
ASCO 2025: How Innovation and AI Are Reshaping Cancer Care
Stacy Marek2025-09-03T15:25:44+00:00Author, Viewpoint|
The ASCO Annual Meeting is known for electrifying the oncology and pharmaceutical industries with fresh insights, emerging trends, and glimpses into the future of cancer care.
AI in Healthcare: Insights from Cleveland Clinic’s AI Summit
Stacy Marek2025-07-23T15:58:07+00:00Author, Industry Insights, Viewpoint|
Matt Holland, Chief Operating Officer, Healio attended Cleveland Clinic’s inaugural A.I. Summit for Healthcare Professionals earlier this month, leaving him feel empowered and energized by the transformative role AI is playing in healthcare.
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