Insight into the behaviors of HCPs & the latest medical marketing trends.
Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
AI’s Future in Healthcare
Stacy Marek2023-05-30T18:39:34+00:00Author, Viewpoint|
ChatGPT launched in late 2022. Language-based AI competitors quickly followed. In early May, Google showcased generative artificial intelligence (aka, Magi) for AI-infused [...]
Do You Have 5 Minutes? With Jacob Harrison
Stacy Marek2023-05-18T15:02:15+00:00DYH5M, Viewpoint|
In the last decade Jacob has worked across some of the most iconic brands and for some of the best agencies across traditional, print, and digital media marketing. [...]
Marketing and Sales: Friends or Foes?
Stacy Marek2023-05-09T16:36:30+00:00Marketing Trends, Viewpoint|
As marketers, we love thinking up big ideas and running with them. We often have to slow ourselves down to work through the not-as-fun part, logistics. [...]
Do You Have 5 Minutes? With Zoey Kramer
Stacy Marek2023-05-18T15:04:55+00:00DYH5M, Viewpoint|
Zoey Kramer is a project manager at Healio Strategic Solutions and is actively involved with the empowerHER non-profit organization. To learn more about [...]
2023 South Beach Symposium
Stacy Marek2023-05-10T15:28:46+00:00Expert Advice, Viewpoint|
Who doesn’t love attending a medical conference in Miami? The 2023 South Beach Symposium did not disappoint. The cutting-edge presentations by [...]
Telling It Like It Is Meeting 2023
Erika Burke2023-05-02T19:11:21+00:00Expert Advice, Viewpoint|
It’s great to be back. This year’s Telling It Like It Is meeting featured a new program format and a new location, both of which were fantastic. [...]
Does Hollywood Help or Hurt Public Perception of Pharma?
Stacy Marek2023-05-10T15:32:14+00:00Industry Insights, Viewpoint|
Movies and television shows do more than just dazzle us with their attractive celebrities, special effects, and shiny [...]
The Importance of Implementing an SEO Strategy
Stacy Marek2023-05-10T15:32:45+00:00Marketing Trends, Viewpoint|
Imagine this: your team created an aesthetically pleasing website for your company’s pharma marketing blog. [...]
Confidence, knowledge gap are factors in HCP adoption of DTx
Stacy Marek2023-05-02T19:12:04+00:00HCP Insights, Viewpoint|
Because there has been so much buzz about digital therapeutics (DTx) being transformative to health care, Healio sought out health care provider insights on [...]
Hawaiian Eye and Retina 2023
Stacy Marek2023-05-02T19:12:15+00:00Expert Advice, Viewpoint|
Normalcy. It’s something many of us have craved for almost 3 years. After returning from Hawaiian Eye and Retina 2023, I can tell you, normalcy feels awesome. [...]
Celebrating Black History Month: 6 Black Scientists Who Improved Healthcare
Stacy Marek2023-05-02T19:12:29+00:00Industry Insights, Viewpoint|
It’s no secret that Black Americans created many of the inventions we use today. From three-light traffic signals to automatic elevator doors, color PC monitors [...]
The 1st Annual HSS National Sales Meeting
Stacy Marek2023-05-02T19:12:38+00:00Industry Insights, Viewpoint|
On January 30-31, 2023, we held our first annual Healio Strategic Solutions (HSS) National Sales Meeting. We gathered to celebrate our 2022 successes and unpack [...]
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