Beyond the Data: Why Healio’s First-Party Intelligence Makes the Difference
Pharmaceutical marketers need a deeper understanding of their audiences to deliver messaging that is both timely and relevant.
What Do Clinicians Really Need From AI—and Why Does It Matter?
Should healthcare professionals rely on general-purpose AI models, or are specialized clinical models trained on medical data and resources the better choice?
Data Dose: Finding the Right HCPs with Clinical Context Targeting
Physicians are constantly engaging with clinical news, treatment updates, and specialty-specific education. What if you could reach them based on the content they’re exploring in real time?
Point-of-Care Marketing: From Supporting Channel to Center Stage
The Point of Care Now Summit 2026 made one thing unmistakably clear: point-of-care is no longer an emerging space. It has arrived. What was once considered to be an auxiliary channel has now crossed $1 billion in pharma investment, spanning both patient and HCP budgets. The energy at this year’s summit reflected that shift.
Data Dose: Targeting HCPs with Google Customer Match
Google Customer Match allows marketers to apply known HCP audiences to their campaigns ensuring ads reach verified clinicians as they search or watch content across Google properties.
The Role of AI Assistants in Healthcare and Pharma Media
From point-of-care decision support to accessing up-to-date treatment guidelines, doctors and clinicians are increasingly seeing the value of AI assistants in their daily work.
Investing in Medical Practices: Vision and Strategy Matter More than ‘Growth for the Sake of Growth’
Marti Washburn Giunto, Senior Director, Health Tech at HSS, shares insights gleaned from the McGuireWoods Healthcare Private Equity and Finance Conference in May 2025.
Digital Pharma East Fireside Chat
Dr. Hansa Bhargava and Mark Bard hosted a Fireside Chat at the Healio Headshot Lounge at this year’s Digital Pharma East conference. They shared a sneak peek of the “2024 Understanding HCP Channel Trends [...]
Precision Healthcare Marketing: Inside Healio and DeepIntent’s New Partnership
DeepIntent is thrilled about our new partnership with Healio, which supercharges our ability to deliver on the goals of our advertisers.
Bot or not: Measuring email metrics in a bot-inflated world
A deep dive into how its measurement team is navigating this new and changing world of inflated email numbers to deliver accurate reporting and actionable insights to clients.
