Bot or not:
Measuring email metrics in a bot-inflated world

caleb freeman

By Caleb Freeman, Director, Analytics

Published May 30, 2024

bot or not

Measuring email opens after iOS 15 has been a challenge, and there are more challenges ahead as email clicks are rapidly inflated by email security bots. Although email remains a valuable channel in any media mix, reporting tools and attribution models must adapt to inflated email numbers. Healio dives deep into how its measurement team is navigating this new and changing world of inflated email numbers to deliver accurate reporting and actionable insights to clients.

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