WHITE PAPERS

The latest innovations and challenges in the healthcare industry.

What you’ll learn:

  • Why understanding learner behavior in managing Continuing Medical Education (CME) is critical to supporting healthcare providers
  • How to create CME content that is responsive to when and how learners most prefer to engage
  • How to stand out in a complex and time-limited healthcare environment to reach busy providers seeking quality CME

What you’ll learn:

  • Why understanding HCP channel preferences is key to an omnichannel targeting approach.
  • How content personalization improves perception and engagement among HCPs.
  • How to better support physician’s needs through improved patient education materials.

What you’ll learn:

  • The differences between endemic and non-endemic advertising
  • Why HCPs prefer endemic advertisements
  • HCP-focused advertising tactics

What you’ll learn:

  • HCP opinion about face-to-face interactions amidst the pandemic
  • The challenges and benefits of telehealth
  • Why hybrid programs are growing in popularity

What you’ll learn:

  • The integration of telehealth into routine medical care
  • How HCPs are navigating the advantages and disadvantages of telehealth
  • The future of virtual healthcare

What you’ll learn:

  • HCP opinion about receiving and administering a COVID-19 vaccine
  • Strategies for sharing vaccine literature with patients
  • Navigating mistrust of biomedical research

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