Point-of-Care Marketing: From Supporting Channel to Center Stage

The Point of Care Now Summit 2026 made one thing unmistakably clear: point-of-care is no longer an emerging space. It has arrived. What was once considered to be an auxiliary channel has now crossed $1 billion in pharma investment, spanning both patient and HCP budgets. The energy at this year’s summit reflected that shift.

Lessons learned from ANA/4As Capitol Hill Day

John Carter, Chief Strategy Officer of Healio attended Capitol Hill Day hosted by the American Association of Advertising Agencies (4As) and Association of National Advertisers (ANA) on Wednesday, May 7.

Serving Pharma Media: Solli’s Story

Richard Springham, CEO of solli, a new B2B platform serving those working within pharmaceutical media, discusses the reasons behind launching solli, the platform’s objectives, and its progress in the first few months.

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