Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
Atopic Dermatitis – Insight from the American Academy of Pediatrics Annual Meeting, Anaheim, CA
What’s the sudden interest in Atopic Dermatitis (AD)? It’s not a new condition, but there is a new interest in expanded treatment targets, especially young patients. [...]
Does Influencer Marketing Work for Pharma Brands?
The rise of social media brought on the era of influencers, people who post their trendy outfits, $8 avocado toast, and unrealistically organized kitchens.
Watch Out Pharma, Amazon’s Moving In
Amazon is best known for its wide range of products and fast shipping, but did you know that they’re gearing up to break into the pharmaceutical industry?
Be an ally, remove obstacles, find solutions: Lessons from the Women in Medicine Summit
An extraordinary meeting should not only inspire you but also challenge your thinking. As I reflect on a recent meeting, I realize [...]
World AMR (antimicrobial resistance) Congress
The World Anti-Microbial Resistance Congress, established in 2015, is a global conference for all stakeholders in the AMR space to meet, brainstorm ideas, [...]
Evolution of Pharma Marketing Part 3: Go Digital or Go Home
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Evolution of Pharma Marketing Part 2: The Rise of Drug Commercials
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Evolution of Pharma Marketing Part 1: When Print Ads Ruled
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]
How to Enhance Your Social Media Strategy
In the digital age, pharma marketers have more opportunities to promote their brands than ever before. Many of us use social media apps like [...]
