Insight into the behaviors of HCPs & the latest medical marketing trends.
Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
Bot or not: Measuring email metrics in a bot-inflated world
Stacy Marek2024-05-31T13:09:37+00:00Author, Expert Advice, Viewpoint|
A deep dive into how its measurement team is navigating this new and changing world of inflated email numbers to deliver accurate reporting and actionable insights to clients.
AI integration has capacity to ease clinician workload, improve patient outcomes
Stacy Marek2024-02-28T20:17:25+00:00Author, Viewpoint|
In healthcare, AI can be used to accurately read radiology images, reduce diagnosis times and enhance technologies, and AI startups are finding solutions for EMR [...]
Wrapping Up 2023 and Looking Towards 2024
Stacy Marek2024-01-25T16:56:50+00:00Author, Viewpoint|
The Healio team had the opportunity to attend the San Antonio Breast Cancer Symposium (SABCS) and the American Society of Hematology (ASH) Annual Meeting and Exposition. [...]
Celebrating Disruptive Innovators in Gastroenterology at ACG 2023
Stacy Marek2023-12-12T15:47:41+00:00Author, Viewpoint|
The annual Healio Disruptive Innovators Awards celebrate the achievements of exemplary leaders in gastroenterology and hepatology.
Do You Have 5 Minutes? With Linda Baker, Chief Information Officer, The Wyanoke Group
Stacy Marek2023-11-28T16:11:23+00:00DYH5M, Viewpoint|
Linda Baker, Chief Information Officer at the Wyanoke Group, brings more than 30 years of professional experience and organizational leadership, driving new technologies [...]
Do You Have 5 Minutes? With Jenny Yu, MD FACS
Stacy Marek2023-10-30T19:33:47+00:00DYH5M, Viewpoint|
Jenny Yu, MD FACS, joins the Healthline Medical Affairs Team with experience in clinical research, education, and clinical practice. She has experience in clinical [...]
Make Your Mark This Conference Season
Stacy Marek2023-10-11T17:28:53+00:00Marketing Tips, Viewpoint|
There is a buzz in the air, and it’s not just the changing weather and turning leaves signaling the beginning of fall. For pharma marketers, conference season is in full swing, [...]
AOSSM 2023
Stacy Marek2023-08-07T16:22:00+00:00Author, Viewpoint|
HSS' Nicole Rutter, shares her experience attending the 2023 American Orthopaedic Society for Sports Medicine’s Annual Meeting (AOSSM), in Washington, DC.
ASCO 2023 – Inspiring Insights and Fostering Connections
Stacy Marek2023-06-15T20:03:26+00:00Author, Viewpoint|
Healio Strategic Solutions’ own Courtney Cashman and Cris Pires share their insights from the 2023 American Society of Clinical Oncology (ASCO) Annual Meeting in [...]
AI’s Future in Healthcare
Stacy Marek2023-05-30T18:39:34+00:00Author, Viewpoint|
ChatGPT launched in late 2022. Language-based AI competitors quickly followed. In early May, Google showcased generative artificial intelligence (aka, Magi) for AI-infused [...]
Do You Have 5 Minutes? With Jacob Harrison
Stacy Marek2023-05-18T15:02:15+00:00DYH5M, Viewpoint|
In the last decade Jacob has worked across some of the most iconic brands and for some of the best agencies across traditional, print, and digital media marketing. [...]
Marketing and Sales: Friends or Foes?
Stacy Marek2023-05-09T16:36:30+00:00Marketing Trends, Viewpoint|
As marketers, we love thinking up big ideas and running with them. We often have to slow ourselves down to work through the not-as-fun part, logistics. [...]
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