The Point of Care Now Summit 2026 made one thing unmistakably clear: point-of-care is no longer an emerging space. It has arrived. What was once considered to be an auxiliary channel has now crossed $1 billion in pharma investment, spanning both patient and HCP budgets. The energy at this year’s summit reflected that shift.
Google Customer Match allows marketers to apply known HCP audiences to their campaigns ensuring ads reach verified clinicians as they search or watch content across Google properties.
We sat down with Nathan Lenyszyn, Chief Marketing Officer at HealthLink Dimensions, to explore the growing importance of high-quality data in an increasingly complex healthcare landscape.
AI is transforming the way physicians access information, moving beyond traditional digital tools to real-time, conversational solutions is discussed in this Fireside Chat recorded at Fierce Pharma Week.
In this Fireside Chat recorded live at Fierce Pharma Week, Shikha Jain, MD, FACP, discusses how physicians and industry can work together more effectively to build meaningful, mutually beneficial partnerships.
In this engaging Fireside Chat recorded live at Fierce Pharma Week Richard Springham explores the fast-moving evolution of artificial intelligence heading into 2026 [...]
In an industry overflowing with buzzwords like “immersive content” and “omnichannel orchestration,” it is easy to lose sight of what truly drives healthcare professionals (HCPs) to engage: usefulness.
The ASCO Annual Meeting is known for electrifying the oncology and pharmaceutical industries with fresh insights, emerging trends, and glimpses into the future of cancer care.
Matt Holland, Chief Operating Officer, Healio attended Cleveland Clinic’s inaugural A.I. Summit for Healthcare Professionals earlier this month, leaving him feel empowered and energized by the transformative role AI is playing in healthcare.
From point-of-care decision support to accessing up-to-date treatment guidelines, doctors and clinicians are increasingly seeing the value of AI assistants in their daily work.
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