Lessons learned from ANA/4As Capitol Hill Day
John Carter, Chief Strategy Officer of Healio attended Capitol Hill Day hosted by the American Association of Advertising Agencies (4As) and Association of National Advertisers (ANA) on Wednesday, May 7.
Navigating Pharma Media: Six Takeaways from solli
In pharmaceutical media — a space defined by complexity, strict regulation, and entrenched silos — genuine connection often takes a back seat. Solli was created to change that [...]
AAO 2024: The collaboration ecosystem that is ophthalmology
Dave Mullin, Senior Director, Business Development & Market Strategy, Eyecare, shares insight from American Academy of Ophthalmology (AAO) annual meeting in Chicago.
Digital Pharma East Fireside Chat
Dr. Hansa Bhargava and Mark Bard hosted a Fireside Chat at the Healio Headshot Lounge at this year’s Digital Pharma East conference. They shared a sneak peek of the “2024 Understanding HCP Channel Trends [...]
Serving Pharma Media: Solli’s Story
Richard Springham, CEO of solli, a new B2B platform serving those working within pharmaceutical media, discusses the reasons behind launching solli, the platform’s objectives, and its progress in the first few months.
What is the Future of AI/GenAI in Pharma HCP Marketing?
One of the hottest topics in 2024 is how AI — and specifically generative AI, or GenAI, which can actually create content — is poised to change the way pharmaceutical companies market their products to healthcare professionals (HCPs).
My First Time Attending the ASCO Annual Meeting
Healio Strategic Solutions' Kayla F. Patterson, Associate Business Development Strategist, shares her experience and thoughts on this years annual meeting.
Is AI Hype Distracting Us from Other Big Changes Impacting HCPs?
How HCPs consume information, make prescribing decisions, and run their practices has radically changed due to the growth of “corporate medicine,” use of health IT platforms, and growing trend of private equity (PE) acquisitions.
Healio Leads the Charge in Sustainable Health Care Media
Sustainability continues to be a hot topic in digital advertising. Healio believes that promoting a healthy planet goes together with promoting a healthy population.
Precision Healthcare Marketing: Inside Healio and DeepIntent’s New Partnership
DeepIntent is thrilled about our new partnership with Healio, which supercharges our ability to deliver on the goals of our advertisers.
