As marketers, we love thinking up big ideas and running with them. We often have to slow ourselves down to work through the not-as-fun part, logistics. [...]
Podcasts aren’t just for sci-fi discussions and political debates. With a third of Americans saying they listen to podcasts monthly, they provide [...]
The rise of social media brought on the era of influencers, people who post their trendy outfits, $8 avocado toast, and unrealistically organized kitchens.
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]