New year, new marketing strategy? Resolutions are all the rave right now, and some of us are wondering if they should trickle into our 9-5. When it comes to pharmaceutical marketing, it doesn’t take long to realize how unpredictable the field can be. You can conduct the proper research, build an accurate audience profile, and have the greatest campaign idea ever, but you never know how your target market will react. As marketers, we have to remind ourselves that it’s okay, and even necessary, to pivot when we don’t get the results we hoped for. Here are 5 ways to refresh your marketing strategy in 2023.
Most of us have grown accustomed to instant results in a world with chatbots, overnight shipping, and lightning-fast 5G. When you feel like your numbers aren’t matching your efforts, it’s easy for doubt to creep in. However, strategic marketing is a marathon, not a sprint. Stick with your marketing plan and remain open to making adjustments. The payoff is worth it.