HCP insights, industry perspectives, pharma marketing strategies, and more.
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Digital Pharma East 2022
Stacy Marek2023-05-02T19:17:08+00:00Expert Advice, Viewpoint|
Healio Strategic Solutions proudly sponsored the Headshot Lounge at Digital Pharma East 2022, a leading digital [...]
How Artificial Intelligence is Improving Patient Care
Stacy Marek2023-05-02T19:17:25+00:00HCP Insights, Viewpoint|
Most of us are familiar with artificial intelligence (AI) technology because of Apple’s virtual assistant, Siri, and Amazon’s counterpart, Alexa. [...]
Is Pharma Relevant and Personalized to Health Professionals? Survey Says … Not So Much
Stacy Marek2023-05-02T19:17:31+00:00HCP Insights, Viewpoint|
The fundamentals of customer experience are simple – meet (or exceed) the expectations of the customer. Looking deeper, experience is largely driven by giving the customer [...]
Atopic Dermatitis – Insight from the American Academy of Pediatrics Annual Meeting, Anaheim, CA
Stacy Marek2023-05-02T19:17:49+00:00Expert Advice, Viewpoint|
What’s the sudden interest in Atopic Dermatitis (AD)? It’s not a new condition, but there is a new interest in expanded treatment targets, especially young patients. [...]
Does Influencer Marketing Work for Pharma Brands?
Stacy Marek2023-05-02T19:18:02+00:00Marketing Trends, Viewpoint|
The rise of social media brought on the era of influencers, people who post their trendy outfits, $8 avocado toast, and unrealistically organized kitchens.
Watch Out Pharma, Amazon’s Moving In
Stacy Marek2023-05-02T19:18:20+00:00Industry Insights, Viewpoint|
Amazon is best known for its wide range of products and fast shipping, but did you know that they’re gearing up to break into the pharmaceutical industry?
Be an ally, remove obstacles, find solutions: Lessons from the Women in Medicine Summit
Stacy Marek2023-05-02T19:18:30+00:00Expert Advice, Viewpoint|
An extraordinary meeting should not only inspire you but also challenge your thinking. As I reflect on a recent meeting, I realize [...]
World AMR (antimicrobial resistance) Congress
Stacy Marek2023-05-02T19:18:37+00:00Expert Advice, Viewpoint|
The World Anti-Microbial Resistance Congress, established in 2015, is a global conference for all stakeholders in the AMR space to meet, brainstorm ideas, [...]
Evolution of Pharma Marketing Part 3: Go Digital or Go Home
Stacy Marek2023-05-04T15:56:01+00:00Marketing Trends, Viewpoint|
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Evolution of Pharma Marketing Part 2: The Rise of Drug Commercials
Stacy Marek2023-05-02T19:18:49+00:00Marketing Trends, Viewpoint|
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Evolution of Pharma Marketing Part 1: When Print Ads Ruled
Stacy Marek2023-05-02T19:18:55+00:00Marketing Trends, Viewpoint|
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]
How to Enhance Your Social Media Strategy
Stacy Marek2023-05-02T19:19:01+00:00Marketing Trends, Viewpoint|
In the digital age, pharma marketers have more opportunities to promote their brands than ever before. Many of us use social media apps like [...]
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