HSS ViewpointStacy Marek2024-07-09T15:29:22+00:00

Insight into the behaviors of HCPs & the latest medical marketing trends.

Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.

How to Enhance Your Social Media Strategy

Stacy Marek2023-05-02T19:19:01+00:00Marketing Trends, Viewpoint|

In the digital age, pharma marketers have more opportunities to promote their brands than ever before. Many of us use social media apps like [...]

What in the World is Omnichannel Marketing

Stacy Marek2023-05-02T19:19:15+00:00Marketing Trends, Viewpoint|

Have you ever been around a group of people who are gushing over a movie you’ve never seen, only to ask them what it’s about and they reply [...]

5 Ways to Bond with Your Team While Working Remotely

Stacy Marek2023-05-02T19:19:26+00:00Industry Insights, Viewpoint|

Working from home has its perks: no long commutes to the office, replacing business suits with t-shirts and sweatpants (or pajama pants, we don’t judge), and more cuddle [...]

Showcasing Expert Opinions at HiD

Stacy Marek2023-05-02T19:19:38+00:00Expert Advice, Sales, Viewpoint|

The Annual Heart in Diabetes (HiD) CME Conference, entering its sixth year, is a unique medical meeting that brings world-renowned clinical leaders in diabetes [...]

Excitement at ENDO 2022!

Stacy Marek2023-05-02T19:21:47+00:00Expert Advice, Viewpoint|

The month of June shaped up to be busy for me for conference travel. The weekend of June 3rd, I was in New Orleans for the American Diabetes Association 82nd [...]

Getting Back to Normal– Observations from ASCRS

Stacy Marek2023-05-02T19:21:53+00:00Expert Advice, Viewpoint|

This year has seen a continued return to normalcy; the normal cadence of meetings, starting off the year in January with Hawaiian Eye and ASCRS [...]

My First ASCO Annual Meeting

Stacy Marek2023-05-02T19:21:59+00:00Expert Advice, Viewpoint|

11 years ago, I went to Chicago on a Monday afternoon to help produce a webcast after the American Society of Clinical Oncology Annual Meeting (ASCO) [...]

Engaging With Audiences at Live Conferences Even More Important After Years of Screen Shows

Stacy Marek2023-05-02T19:22:06+00:00Industry Insights, Viewpoint|

As medical conferences return to in-person formats, with either fully or hybrid meeting models, after years of healthcare providers navigating the COVID-19 [...]

Observations from Digestive Disease Week 2022

Stacy Marek2023-05-02T19:22:11+00:00Expert Advice, Viewpoint|

Digestive Disease Week® (DDW) is an in-person and virtual meeting that was held from May 21-24, 2022. The meeting showcased more than 3,100 abstracts and [...]

Back to Business (As Usual?) – Observations from Reuter’s Pharma USA 2022

Stacy Marek2023-05-02T19:22:20+00:00Expert Advice, Viewpoint|

For the past 2+ years, the pandemic forced the pharmaceutical marketing space to transition into a long series of online meetings, webinars, and a crazy range [...]

Reconnecting in Real Life at Orthopedics Today Hawaii

Stacy Marek2023-05-02T19:22:27+00:00Expert Advice, Viewpoint|

Held each January, the annual Orthopedics Today Hawaii Meeting is always my unofficial start to the new year in orthopedics. It’s a fantastic opportunity [...]

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