Insight into the behaviors of HCPs & the latest medical marketing trends.
Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
The Importance of Implementing an SEO Strategy
Stacy Marek2023-05-10T15:32:45+00:00Marketing Trends, Viewpoint|
Imagine this: your team created an aesthetically pleasing website for your company’s pharma marketing blog. [...]
Confidence, knowledge gap are factors in HCP adoption of DTx
Stacy Marek2023-05-02T19:12:04+00:00HCP Insights, Viewpoint|
Because there has been so much buzz about digital therapeutics (DTx) being transformative to health care, Healio sought out health care provider insights on [...]
Hawaiian Eye and Retina 2023
Stacy Marek2023-05-02T19:12:15+00:00Expert Advice, Viewpoint|
Normalcy. It’s something many of us have craved for almost 3 years. After returning from Hawaiian Eye and Retina 2023, I can tell you, normalcy feels awesome. [...]
Celebrating Black History Month: 6 Black Scientists Who Improved Healthcare
Stacy Marek2023-05-02T19:12:29+00:00Industry Insights, Viewpoint|
It’s no secret that Black Americans created many of the inventions we use today. From three-light traffic signals to automatic elevator doors, color PC monitors [...]
The 1st Annual HSS National Sales Meeting
Stacy Marek2023-05-02T19:12:38+00:00Industry Insights, Viewpoint|
On January 30-31, 2023, we held our first annual Healio Strategic Solutions (HSS) National Sales Meeting. We gathered to celebrate our 2022 successes and unpack [...]
San Antonio Breast Cancer Symposium (SABCS), December 2022
Stacy Marek2023-05-02T19:12:52+00:00Expert Advice, Viewpoint|
Research often forecasts effective ways to identify and treat breast cancer. Several early sessions at SABCS explored current challenges in overcoming breast cancer [...]
How Healio Keeps Users Front and Center in Product Design
Stacy Marek2023-05-02T19:13:08+00:00HCP Insights, Viewpoint|
Talking to users is the most valuable research tool in any UX (user experience) designer's toolbox. It’s imperative for any product team to prioritize this effort, [...]
To Podcast or Not to Podcast, That is the Question
Stacy Marek2023-05-02T19:13:16+00:00Marketing Trends, Viewpoint|
Podcasts aren’t just for sci-fi discussions and political debates. With a third of Americans saying they listen to podcasts monthly, they provide [...]
5 Ways to Improve Your Marketing Strategy
Stacy Marek2024-02-06T13:29:08+00:00Marketing Trends, Viewpoint|
New year, new marketing strategy? Resolutions are all the rave right now, and some of us are wondering if they should trickle into our 9-5. [...]
Insights from the 2022 ASH Annual Meeting & Exposition
Stacy Marek2023-05-02T19:13:37+00:00Expert Advice, Viewpoint|
It’s been more than three years since I had the opportunity to attend the American Society of Hematology (ASH) Annual Meeting and [...]
Holiday Fun with HSS
Stacy Marek2023-05-04T16:08:52+00:00Industry Insights, Viewpoint|
Happy Holidays from the HSS family to yours! We wanted to make our last post of the year a fun one, so we asked some of our team [...]
How Interning in Pharma Marketing Propelled My Career
Stacy Marek2023-05-02T19:13:53+00:00Marketing Trends, Viewpoint|
When I started the exhausting hunt of looking for internships, I had no idea that I would end up at a pharma marketing company.[...]
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