Insight into the behaviors of HCPs & the latest medical marketing trends.
Welcome to HSS Viewpoint. We created this resource to help you—marketing professionals in the fields of medical communications, medical education, life sciences, and pharmaceutical industries—gain insight into the learning and content consumption habits of healthcare professionals (HCPs) and keep up with medical advertising and marketing trends. Given our extensive experience in connecting medical marketers with Healio’s vast network of verified HCPs, our goal with this forum is to initiate dialogue to better understand issues that face the medical industry and ways to facilitate better patient care.
Do You Have 5 Minutes? With Linda Baker, Chief Information Officer, The Wyanoke Group
Stacy Marek2023-11-28T16:11:23+00:00DYH5M, Viewpoint|
Linda Baker, Chief Information Officer at the Wyanoke Group, brings more than 30 years of professional experience and organizational leadership, driving new technologies [...]
Do You Have 5 Minutes? With Jenny Yu, MD FACS
Stacy Marek2023-10-30T19:33:47+00:00DYH5M, Viewpoint|
Jenny Yu, MD FACS, joins the Healthline Medical Affairs Team with experience in clinical research, education, and clinical practice. She has experience in clinical [...]
Make Your Mark This Conference Season
Stacy Marek2023-10-11T17:28:53+00:00Marketing Tips, Viewpoint|
There is a buzz in the air, and it’s not just the changing weather and turning leaves signaling the beginning of fall. For pharma marketers, conference season is in full swing, [...]
AOSSM 2023
Stacy Marek2023-08-07T16:22:00+00:00Author, Viewpoint|
HSS' Nicole Rutter, shares her experience attending the 2023 American Orthopaedic Society for Sports Medicine’s Annual Meeting (AOSSM), in Washington, DC.
ASCO 2023 – Inspiring Insights and Fostering Connections
Stacy Marek2023-06-15T20:03:26+00:00Author, Viewpoint|
Healio Strategic Solutions’ own Courtney Cashman and Cris Pires share their insights from the 2023 American Society of Clinical Oncology (ASCO) Annual Meeting in [...]
AI’s Future in Healthcare
Stacy Marek2023-05-30T18:39:34+00:00Author, Viewpoint|
ChatGPT launched in late 2022. Language-based AI competitors quickly followed. In early May, Google showcased generative artificial intelligence (aka, Magi) for AI-infused [...]
Do You Have 5 Minutes? With Jacob Harrison
Stacy Marek2023-05-18T15:02:15+00:00DYH5M, Viewpoint|
In the last decade Jacob has worked across some of the most iconic brands and for some of the best agencies across traditional, print, and digital media marketing. [...]
Marketing and Sales: Friends or Foes?
Stacy Marek2023-05-09T16:36:30+00:00Marketing Trends, Viewpoint|
As marketers, we love thinking up big ideas and running with them. We often have to slow ourselves down to work through the not-as-fun part, logistics. [...]
Do You Have 5 Minutes? With Zoey Kramer
Stacy Marek2023-05-18T15:04:55+00:00DYH5M, Viewpoint|
Zoey Kramer is a project manager at Healio Strategic Solutions and is actively involved with the empowerHER non-profit organization. To learn more about [...]
2023 South Beach Symposium
Stacy Marek2023-05-10T15:28:46+00:00Expert Advice, Viewpoint|
Who doesn’t love attending a medical conference in Miami? The 2023 South Beach Symposium did not disappoint. The cutting-edge presentations by [...]
Telling It Like It Is Meeting 2023
Erika Burke2023-05-02T19:11:21+00:00Expert Advice, Viewpoint|
It’s great to be back. This year’s Telling It Like It Is meeting featured a new program format and a new location, both of which were fantastic. [...]
Does Hollywood Help or Hurt Public Perception of Pharma?
Stacy Marek2023-05-10T15:32:14+00:00Industry Insights, Viewpoint|
Movies and television shows do more than just dazzle us with their attractive celebrities, special effects, and shiny [...]
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