In this Partner Interview Chief Commercial Officer Matt Dechen joins solli CEO Rich Springham to explore the growing role of Medical Affairs and how trusted scientific engagement can support healthcare professionals across the product lifecycle.

As science becomes more complex and HCPs face increasing demands on their time, Medical Affairs teams must navigate three key communication challenges: attention, complexity and fragmentation. The conversation examines how earlier engagement, trusted clinical environments and more connected scientific journeys can help HCPs access and interpret relevant evidence.

Looking ahead, Dechen explores how data, AI and technology could help teams identify knowledge gaps and surface relevant evidence, while creating more connected experiences for HCPs. Ultimately, he argues that Medical Affairs should move beyond scientific dissemination towards scientific engagement, helping HCPs discover, interpret and connect evidence to patient care.