Published in
MM+M, first published in 1966 as Medical Marketing + Media, is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of its subject matter. The 50-year-old business title produces an essential mix of online breaking news and analysis combined with monthly print features — timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing.
The MM+M Podcast: A Decade of Healio
The MM+M Podcast: A Decade of Healio In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio. Originally published by MM+M Learn More [...]
Pinnacle Awards: John Carter
Pinnacle Awards: John Carter Forty years into his career, John Carter has served roles at every level of The Wyanoke Group, starting out as a staff writer at Slack and rising in 2009 to COO of Wyanoke, parent company to Healio, Healio [...]
The MM+M Podcast: HCP measurability and insights
The MM+M Podcast: HCP measurability and insights Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full [...]
The MM+M Podcast: Why product design and usability matter in supporting HCP engagements
The MM+M Podcast: HCP measurability and insights In this podcast, Healio’s Andrea Gaymon, chief product officer and Matthew Dechen, VP, deep engagement and custom solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting [...]
OTHER RESOURCES & INSIGHTS
Peruse our collection of resources designed to help you increase specialty HCP engagement.
