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PM360 embraces diversity, gender equality, ideas, and innovation that advance bold ideas in pharmaceutical marketing. PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment.
Focus on Medical Insights
It’s no secret healthcare professional (HCP) engagement models have changed since the start of the pandemic.
Checking In or Checking Out? HCPs Assess the Long-Term Utility of Telehealth
Prior to the pandemic, patient visits to healthcare professionals (HCP) were done largely one way—in person.
PM360 Podcast Series: Part 1: Zach Gursky Explores Pharma’s Issues with Programmatic
In the first part in a new series of podcasts with Healio, we explore the pharma industry’s issues with programmatic advertising. Zach Gursky, SVP, Digital and Innovation at Healio walks us through the issues that have made some pharma marketers reluctant to fully [...]
A Deep Dive into Medical Education Analytics and Marketing Data
A Deep Dive into Medical Education Analytics and Marketing Data Data analytics is the science of analyzing raw data to draw conclusions about information that could otherwise be buried. Healthcare marketing uses analytics to measure the effects of touchpoints to the end [...]
OTHER RESOURCES & INSIGHTS
Peruse our collection of resources designed to help you increase specialty HCP engagement.
