Focus on Medical Insights

Focus on Medical Insights

Focus on Medical Insights

It’s no secret healthcare professional (HCP) engagement models have changed since the start of the pandemic. Whereas the previous industry focus was on maximizing HCP education via delivering new information and gleaning expert insight from thought leaders, industry focus has shifted—subtly at first but now more urgently—to overcoming barriers to patient healthcare.

Originally published by PM360


Peruse our collection of resources designed to help you increase specialty HCP engagement.

Published in Medical, Marketing and Media
Published in PM 360
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