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Explore insights into the behaviors of HCPs & the latest medical marketing trends.
What in the World is Omnichannel Marketing
Have you ever been around a group of people who are gushing over a movie you’ve never seen, only to ask them what it’s about and they reply [...]
5 Ways to Bond with Your Team While Working Remotely
Working from home has its perks: no long commutes to the office, replacing business suits with t-shirts and sweatpants (or pajama pants, we don’t judge), and more cuddle [...]
Showcasing Expert Opinions at HiD
The Annual Heart in Diabetes (HiD) CME Conference, entering its sixth year, is a unique medical meeting that brings world-renowned clinical leaders in diabetes [...]
Excitement at ENDO 2022!
The month of June shaped up to be busy for me for conference travel. The weekend of June 3rd, I was in New Orleans for the American Diabetes Association 82nd [...]
Getting Back to Normal– Observations from ASCRS
This year has seen a continued return to normalcy; the normal cadence of meetings, starting off the year in January with Hawaiian Eye and ASCRS [...]
My First ASCO Annual Meeting
11 years ago, I went to Chicago on a Monday afternoon to help produce a webcast after the American Society of Clinical Oncology Annual Meeting (ASCO) [...]