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Explore insights into the behaviors of HCPs & the latest medical marketing trends.
Watch Out Pharma, Amazon’s Moving In
Amazon is best known for its wide range of products and fast shipping, but did you know that they’re gearing up to break into the pharmaceutical industry?
Be an ally, remove obstacles, find solutions: Lessons from the Women in Medicine Summit
An extraordinary meeting should not only inspire you but also challenge your thinking. As I reflect on a recent meeting, I realize [...]
World AMR (antimicrobial resistance) Congress
The World Anti-Microbial Resistance Congress, established in 2015, is a global conference for all stakeholders in the AMR space to meet, brainstorm ideas, [...]
Evolution of Pharma Marketing Part 3: Go Digital or Go Home
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Evolution of Pharma Marketing Part 2: The Rise of Drug Commercials
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Evolution of Pharma Marketing Part 1: When Print Ads Ruled
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]