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Explore insights into the behaviors of HCPs & the latest medical marketing trends.
Digital Pharma East 2022
Healio Strategic Solutions proudly sponsored the Headshot Lounge at Digital Pharma East 2022, a leading digital [...]
How Artificial Intelligence is Improving Patient Care
Most of us are familiar with artificial intelligence (AI) technology because of Apple’s virtual assistant, Siri, and Amazon’s counterpart, Alexa. [...]
Is Pharma Relevant and Personalized to Health Professionals? Survey Says … Not So Much
The fundamentals of customer experience are simple – meet (or exceed) the expectations of the customer. Looking deeper, experience is largely driven by giving the customer [...]
Atopic Dermatitis – Insight from the American Academy of Pediatrics Annual Meeting, Anaheim, CA
What’s the sudden interest in Atopic Dermatitis (AD)? It’s not a new condition, but there is a new interest in expanded treatment targets, especially young patients. [...]
Does Influencer Marketing Work for Pharma Brands?
The rise of social media brought on the era of influencers, people who post their trendy outfits, $8 avocado toast, and unrealistically organized kitchens.
Watch Out Pharma, Amazon’s Moving In
Amazon is best known for its wide range of products and fast shipping, but did you know that they’re gearing up to break into the pharmaceutical industry?