PM360 Podcast Series: Part 1: Zach Gursky Explores Pharma’s Issues with Programmatic

In the first part in a new series of podcasts with Healio, we explore the pharma industry’s issues with programmatic advertising. Zach Gursky, SVP, Digital and Innovation at Healio walks us through the issues that have made some pharma marketers reluctant to fully embrace programmatic buying and explains whether there really is any need to be concerned.

Originally published by PM360


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Published in Medical, Marketing and Media
Published in PM 360
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