World AMR (antimicrobial resistance) Congress
The World Anti-Microbial Resistance Congress, established in 2015, is a global conference for all stakeholders in the AMR space to meet, brainstorm ideas, [...]
Evolution of Pharma Marketing Part 3: Go Digital or Go Home
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Evolution of Pharma Marketing Part 2: The Rise of Drug Commercials
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Evolution of Pharma Marketing Part 1: When Print Ads Ruled
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]
How to Enhance Your Social Media Strategy
In the digital age, pharma marketers have more opportunities to promote their brands than ever before. Many of us use social media apps like [...]
What in the World is Omnichannel Marketing
Have you ever been around a group of people who are gushing over a movie you’ve never seen, only to ask them what it’s about and they reply [...]
5 Ways to Bond with Your Team While Working Remotely
Working from home has its perks: no long commutes to the office, replacing business suits with t-shirts and sweatpants (or pajama pants, we don’t judge), and more cuddle [...]
Showcasing Expert Opinions at HiD
The Annual Heart in Diabetes (HiD) CME Conference, entering its sixth year, is a unique medical meeting that brings world-renowned clinical leaders in diabetes [...]
Excitement at ENDO 2022!
The month of June shaped up to be busy for me for conference travel. The weekend of June 3rd, I was in New Orleans for the American Diabetes Association 82nd [...]
Getting Back to Normal– Observations from ASCRS
This year has seen a continued return to normalcy; the normal cadence of meetings, starting off the year in January with Hawaiian Eye and ASCRS [...]
