What’s the sudden interest in Atopic Dermatitis (AD)? It’s not a new condition, but there is a new interest in expanded treatment targets, especially young patients. [...]
The rise of social media brought on the era of influencers, people who post their trendy outfits, $8 avocado toast, and unrealistically organized kitchens.
Amazon is best known for its wide range of products and fast shipping, but did you know that they’re gearing up to break into the pharmaceutical industry?
An extraordinary meeting should not only inspire you but also challenge your thinking. As I reflect on a recent meeting, I realize [...]
The World Anti-Microbial Resistance Congress, established in 2015, is a global conference for all stakeholders in the AMR space to meet, brainstorm ideas, [...]
When people think of prescription drug marketing, the most common examples that come to mind are the iconic television ads that fill up every commercial break [...]
Out of the 195 countries in the world, only two allow for direct-to-consumer pharmaceutical ads: New Zealand and the United States Considering that [...]
Before digital and commercial ads became the preferred method of communication, pharmaceutical companies were limited to advertising through [...]
In the digital age, pharma marketers have more opportunities to promote their brands than ever before. Many of us use social media apps like [...]
Have you ever been around a group of people who are gushing over a movie you’ve never seen, only to ask them what it’s about and they reply [...]
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