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Explore insights into the behaviors of HCPs & the latest medical marketing trends.
Engaging With Audiences at Live Conferences Even More Important After Years of Screen Shows
As medical conferences return to in-person formats, with either fully or hybrid meeting models, after years of healthcare providers navigating the COVID-19 [...]
Observations from Digestive Disease Week 2022
Digestive Disease Week® (DDW) is an in-person and virtual meeting that was held from May 21-24, 2022. The meeting showcased more than 3,100 abstracts and [...]
Back to Business (As Usual?) – Observations from Reuter’s Pharma USA 2022
For the past 2+ years, the pandemic forced the pharmaceutical marketing space to transition into a long series of online meetings, webinars, and a crazy range [...]
Reconnecting in Real Life at Orthopedics Today Hawaii
Held each January, the annual Orthopedics Today Hawaii Meeting is always my unofficial start to the new year in orthopedics. It’s a fantastic opportunity [...]