The MM+M Podcast: HCP measurability and insights

HCP measurability and insights

The MM+M Podcast: HCP measurability and insights

Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.

Originally published by MM+M


Peruse our collection of resources designed to help you increase specialty HCP engagement.

Published in Medical, Marketing and Media
Published in PM 360
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