The MM+M Podcast: HCP measurability and insights
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.
Originally published by MM+M
OTHER RESOURCES & INSIGHTS
Peruse our collection of resources designed to help you increase specialty HCP engagement.
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