Managing Relationships Now and in the Future
It used to be easy to meet with thought leaders: A quick call or email, hop on a plane, meet in the office or hospital café and then discuss new data, trends in medical education, or how to fine tune drug administration. Pre-COVID, medical congresses were a valuable conduit to conduct business over lunch or between sessions to maintain long-standing relationships or introductions. That was then.
Originally published in PM360
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