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Lessons learned from ANA/4As Capitol Hill Day
John Carter, Chief Strategy Officer of Healio attended Capitol Hill Day hosted by the American Association of Advertising Agencies (4As) and Association of National Advertisers (ANA) on Wednesday, May 7.
Navigating Pharma Media: Six Takeaways from solli
In pharmaceutical media — a space defined by complexity, strict regulation, and entrenched silos — genuine connection often takes a back seat. Solli was created to change that [...]
AAO 2024: The collaboration ecosystem that is ophthalmology
Dave Mullin, Senior Director, Business Development & Market Strategy, Eyecare, shares insight from American Academy of Ophthalmology (AAO) annual meeting in Chicago.
Digital Pharma East Fireside Chat
Dr. Hansa Bhargava and Mark Bard hosted a Fireside Chat at the Healio Headshot Lounge at this year’s Digital Pharma East conference. They shared a sneak peek of the “2024 Understanding HCP Channel Trends [...]
Serving Pharma Media: Solli’s Story
Richard Springham, CEO of solli, a new B2B platform serving those working within pharmaceutical media, discusses the reasons behind launching solli, the platform’s objectives, and its progress in the first few months.
What is the Future of AI/GenAI in Pharma HCP Marketing?
One of the hottest topics in 2024 is how AI — and specifically generative AI, or GenAI, which can actually create content — is poised to change the way pharmaceutical companies market their products to healthcare professionals (HCPs).
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