WHITE PAPERS
The latest innovations and challenges in the healthcare industry.
What you’ll learn:
- Why understanding learner behavior in managing Continuing Medical Education (CME) is critical to supporting healthcare providers
- How to create CME content that is responsive to when and how learners most prefer to engage
- How to stand out in a complex and time-limited healthcare environment to reach busy providers seeking quality CME
What you’ll learn:
- Why understanding HCP channel preferences is key to an omnichannel targeting approach.
- How content personalization improves perception and engagement among HCPs.
- How to better support physician’s needs through improved patient education materials.
What you’ll learn:
- The differences between endemic and non-endemic advertising
- Why HCPs prefer endemic advertisements
- HCP-focused advertising tactics
What you’ll learn:
- HCP opinion about face-to-face interactions amidst the pandemic
- The challenges and benefits of telehealth
- Why hybrid programs are growing in popularity
What you’ll learn:
- The integration of telehealth into routine medical care
- How HCPs are navigating the advantages and disadvantages of telehealth
- The future of virtual healthcare
What you’ll learn:
- HCP opinion about receiving and administering a COVID-19 vaccine
- Strategies for sharing vaccine literature with patients
- Navigating mistrust of biomedical research
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