A Trusted Eye Care Marketing Partner

We connect life sciences companies with Healio’s global audience of eye care professionals through strategic marketing solutions. For more than 40 years, we’ve been leaders and innovators in the ophthalmology and optometry markets.

Our Reach

our reach

24K+ Verified Ophthalmologists

25K+ Medically Minded Optometrists

Innovative Solutions

Our diverse suite of proprietary products makes us unique. We deliver your content directly to HCPs on the channels they use the most.

Custom Solutions

Deep Engagement Solutions

Advertising Solutions

Advertising Solutions

Performance Solutions

Performance Solutions

Resources

Keep up with industry trends.

HSS and DHC

Year 2 Survey Results Are In!

Year 2 Survey Results Are In!

Healio Strategic Solutions (HSS) and the Digital Health Coalition (DHC) partner annually to conduct the “Understanding Channel Trends and Preferences for Patient Resources” survey. The data gathered highlights the best marketing tactics for reaching HCPs and how to provide solutions to their pain points.

Healio Strategic Solutions (HSS) and the Digital Health Coalition (DHC) partner annually to conduct the “Understanding Channel Trends and Preferences for Patient Resources” survey. The data gathered highlights the best marketing tactics for reaching HCPs and how to provide solutions to their pain points.

DHC survey results
hss viewpoint

Subscribe to our blog to gain insight into the behaviors of HCPs and stay updated on the latest medical marketing trends.

aao

AAO 2024: The collaboration ecosystem that is ophthalmology

Dave Mullin, Senior Director, Business Development & Market Strategy, Eyecare, shares insight from American Academy of Ophthalmology (AAO) annual meeting in Chicago.

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fireside chat

Digital Pharma East Fireside Chat

Dr. Hansa Bhargava and Mark Bard hosted a Fireside Chat at the Healio Headshot Lounge at this year’s Digital Pharma East conference. They shared a sneak peek of the “2024 Understanding HCP Channel Trends and Preferences” survey results and gave an inside look at how AI could help […]

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Solli

Serving Pharma Media: Solli’s Story

Richard Springham, CEO of solli, a new B2B platform serving those working within pharmaceutical media, discusses the reasons behind launching solli, the platform’s objectives, and its progress in the first few months.

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hss at asco 2024

My First Time Attending the ASCO Annual Meeting

Healio Strategic Solutions’ Kayla F. Patterson, Associate Business Development Strategist, shares her experience and thoughts on this years annual meeting.

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ai in pharma marketing

What is the Future of AI/GenAI in Pharma HCP Marketing?

One of the hottest topics in 2024 is how AI — and specifically generative AI, or GenAI, which can actually create content — is poised to change the way pharmaceutical companies market their products to healthcare professionals (HCPs).

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Is AI Hype Distracting Us from Other Big Changes Impacting HCPs?

How HCPs consume information, make prescribing decisions, and run their practices has radically changed due to the growth […]

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White Papers

White Papers

Dive deep into the innovations and challenges affecting today’s pharma and patient care industries.

Published Content

Published Content

Explore our collection of published content designed to help you connect with HCPs across diverse specialties.

Let’s Chat

Your success is what drives us. Together, we can advance healthcare. Contact us to get started.