Healio Strategic Solutions Launches RxConnect 360° to Boost Pharma Visibility with HCPs

[Thorofare, NJ] September 2025 – Healio Strategic Solutions (HSS), a Wyanoke Group company, is proud to announce the launch of RxConnect 360°, the latest innovation in its Deep Engagement Solutions suite.

RxConnect 360° is a customized and branded microsite hosted on Healio.com, designed to deliver timely insights and keep healthcare professionals (HCPs) connected with brands between field interactions. Featuring rich multimedia content, the microsite promotes key messages at the forefront, ensuring ongoing targeted engagement.

With RxConnect 360°, pharma companies can:

  • host a personalized digital experience on Healio.com;
  • deliver key messages through video, audio, and interactive content;
  • maintain high visibility with continuous brand exposure; and
  • access guaranteed engagements, scalable programs, and detailed physician-level reporting.

“RxConnect 360° empowers life sciences brands to extend their reach beyond the traditional touchpoint,” said Matt Dechen, Senior Vice President, Deep Engagement & Custom Solutions at Healio Strategic Solutions. “It’s about being present where HCPs are actively learning and making clinical decisions, offering timely value that builds trust and drives engagement.”

For more information about RxConnect 360° or Healio Strategic Solutions’ Deep Engagement offerings, contact Matt Dechen at [email protected].

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About Healio Strategic Solutions
Healio Strategic Solutions (HSS) helps life sciences marketers reach healthcare professionals (HCPs) through our one-to-one relationship with the 3M+ HCPs on Healio’s platform. From educational activities to creative advertisements and advanced performance data, our clients’ content reaches broad and targeted audiences on the channels they use the most. For more information, visit HealioStrategicSolutions.com.

About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education across 20+ specialties in support of their daily practice of medicine. Healio offers its core News, CME, Clinical Guidance and Community channels, plus the all-new Healio AI tool providing evidence-based intelligence at the point of care. For more information, visit Healio.com.