[Thorofare, NJ] March 2025 – Healio Strategic Solutions (HSS), a Wyanoke Group company, announces a new addition to its Advertising Solutions product suite: HealthPro Alerts.

HealthPro Alerts is a new branded email alert product that immediately notifies healthcare professionals (HCPs) of critical updates within their topics of interest. The advertising product delivers strategic messages directly to physicians’ inboxes, increasing brand awareness and engagement.

Email remains an important tactic in omnichannel pharma marketing. With unique features, including ECHO resend to non-openers and weekly reporting, HealthPro Alerts is a cost-effective solution for reaching Healio’s loyal and highly engaged audience. Additionally, HealthPro Alerts can be configured to meet pharmaceutical companies’ Next Best Action requirements.

“We focus on developing products that successfully connect pharma brands with their target audiences. In a survey we conducted, 75% of Healio’s audience indicated a preference for receiving content via email.  We’re excited about HealthPro Alerts’ ability to urgently capture physician attention and highlight the topics most important to pharma companies,” said Matt Holland, Chief Operating Officer of Healio.

“Our team continuously checks in with clients to understand their goals and provide solutions for their pain points. HealthPro Alert’s co-branded approach enhances brand visibility and boosts email opens. We’re thrilled for our clients to leverage this economical solution,” said Christine Martynick, Senior Vice President, Advertising Solutions & Agency Partnerships at Healio Strategic Solutions.

To learn more about Healio Strategic Solutions’ Advertising, Deep Engagement, and Performance Solutions, visit HealioStrategicSolutions.com or contact Christine Martynick at [email protected].

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About Healio Strategic Solutions
Healio Strategic Solutions (HSS) helps life sciences marketers reach healthcare professionals (HCPs) through our one-to-one relationship with the 3M+ HCPs on Healio’s platform. From educational activities to creative advertisements and advanced performance data, our clients’ content reaches broad and targeted audiences on the channels they use the most. For more information, visit HealioStrategicSolutions.com.

About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. Healio’s core News, CME and Clinical Guidance and Community channels deliver practical information and education across 21+ specialties. For more information, visit Healio.com.