[Thorofare, NJ] May 2024 – The Ready. Set. Goals. Continuing Medical Education (CME) campaign, led by the Healio Marketing and Audience Development team, won a gold award in the Total Advertising Campaign category at this year’s Healthcare Advertising Awards for its creative and strategic excellence. The competition, celebrating its 41st year, stands as the largest and most prestigious event in healthcare advertising, drawing more than 4,300 entries this year alone.

This campaign promoted Healio CME’s newly created dashboard features, aiming to provide an unparalleled CME experience for medical professionals. Unlike any other platform, the user-friendly features redefine how medical professionals maintain and keep track of their continuing medical education and license requirements.

The gold award celebrates the campaign’s outstanding creativity, high-quality execution, effective messaging, and overall consumer appeal. These entries were evaluated by a national panel of judges who are veterans in the field, assessing each submission on various stringent criteria including creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

The campaign was led under the creative direction of Sarah Graham, with art direction by Karen Siugzda, principal design by Amarie Mitchell, and cross-collaboration with Becky Marsik, Marketing Manager, CME.

“I’m immensely proud of our team for not only creatively and strategically executing an award-winning campaign, but for always placing prominence on health care professionals’ ever-changing needs as the driver for our work. The Healthcare Advertising Awards is a well-known national competition. To win top accolades, especially in a year with such intense competition is even more special,” said Sarah Graham, Creative Director of Audience Development and Marketing, at Healio.

“Winning the Gold award is a powerful motivator for us to continue storytelling from the physician-first lens and inspiring both the industry and health care professionals to place their trust in the brand of Healio CME,” said Graham.

The success of Healio’s Ready. Set. Goals. CME campaign contributes to the important and ongoing efforts to raise the bar for advertising in the health care sector, illustrating the power of creative storytelling combined with strategic marketing in communicating vital medical education.

“This award confirms our Audience Development and Marketing team’s commitment to understanding, engaging, and inspiring our audience. Healio CME continues to push forward to create campaigns that drive results and entice users to keep coming back,” said Amber Cox, VP of CME Operations, Healio.

For further information please visit Healio.com or contact:

Sarah Graham, Creative Director
Phone: 856.284.3911 ext.699
Email: [email protected]
Website: healio.com/cme

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About Healio Strategic Solutions
Healio Strategic Solutions (HSS) helps life sciences marketers reach healthcare professionals (HCPs) through our one-to-one relationship with the 3M+ HCPs on Healio’s platform. From educational activities to creative advertisements and advanced performance data, our clients’ content reaches broad and targeted audiences on the channels they use the most. For more information, visit HealioStrategicSolutions.com.

About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. Healio’s core News, CME and Clinical Guidance channels deliver practical information and education across 21+ specialties. For more information, visit Healio.com.