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5 Ways to Improve Your Marketing Strategy

Published January 12, 2023

compass pointing to strategy

New year, new marketing strategy? Resolutions are all the rave right now, and some of us are wondering if they should trickle into our 9-5. When it comes to pharmaceutical marketing, it doesn’t take long to realize how unpredictable the field can be. You can conduct the proper research, build an accurate audience profile, and have the greatest campaign idea ever, but you never know how your target market will react. As marketers, we have to remind ourselves that it’s okay, and even necessary, to pivot when we don’t get the results we hoped for. Here are 5 ways to refresh your marketing strategy in 2023.

Make your brand consistent.

This one seems obvious, but when you have a large marketing team, it’s easy for your brand to lose its voice. To prevent this from happening, create a brand guide so there’s consistency across all communications and platforms.

Include testimonials about your brand.

Increase your brand’s prestige by asking your satisfied customers to write reviews about your products or services. Highlight these reviews in your marketing collateral (e.g., website, flyers, e-newsletters, social media, etc.) so viewers can see how others have benefitted from working with your brand.

Host webinars.

Webinars have grown in popularity since the world went more digital after the pandemic. They offer a convenient and interactive way to introduce potential customers to your team, discuss your offerings in detail, and create a dialogue between your company and viewers. You can also post your webinar recording on your website for later viewing.

Start an SMS campaign.

One of the most underrated marketing techniques is SMS marketing. Running an SMS campaign is a great way to increase engagement with your content, as most audiences are more likely to view a text than an email. And, you get the added benefit of reaching them quickly since people tend to keep their cell phones close by.

Utilize SEO.

Search Engine Optimization (SEO) is one of the easiest ways to increase traffic to your website. Remember to include keywords or phrases in your web pages and interlink to other pages on your website to encourage people to spend more time engaging with your content.

Most of us have grown accustomed to instant results in a world with chatbots, overnight shipping, and lightning-fast 5G. When you feel like your numbers aren’t matching your efforts, it’s easy for doubt to creep in. However, strategic marketing is a marathon, not a sprint. Stick with your marketing plan and remain open to making adjustments. The payoff is worth it.

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