[Thorofare, NJ] January 2023 – Healio Strategic Solutions (HSS), a Wyanoke Group company, announces the launch of its newest Advertising Solutions product, Points of View™, an online forum designed to educate health care professionals (HCPs) on new patient care techniques specific to their individual practice.
The first of its kind, Points of View™ features lively, panel interviews with up to five Key Opinion Leaders (KOLs) across multiple specialties. Five questions are posed and thoroughly discussed, with topics ranging from disease state to therapeutic areas. HCPs can engage with peer-to-peer content and hear KOLs react to, and expand on, each other’s opinions. “HCPs value providing the best care to their patients. Our goal with Points of View™ is to offer a convenient, digital space where they can glean personalized knowledge from peers and apply the takeaways to their daily practice. We’re excited to bring this unique product to the market”, shared Christine Martynick, VP, Advertising Solutions and Agency Partnerships, Healio Strategic Solutions.
“As medicine becomes more intertwined, with different specialists, subspecialists, and primary care providers working together to treat patients in a holistic manner, Healio seeks to bring those voices into discussion together. This will allow other providers to learn and understand how their peers are diagnosing, treating, and managing their patients. As always, Healio strives to deliver easily accessible information to improve the practice of medicine,” said Katrina Altersitz, VP, Editorial Features, Healio.
For more information on Points of View™, or to learn more about HSS’s advertising solutions, contact Christine Martynick at [email protected].
About Healio Strategic Solutions
Healio Strategic Solutions (HSS) helps life sciences marketers reach healthcare professionals (HCPs) through our one-to-one relationship with the 3M+ HCPs on Healio’s platform. From educational activities to creative advertisements and advanced performance data, our clients’ content reaches broad and targeted audiences on the channels they use the most. For more information, visit HealioStrategicSolutions.com.
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education in support of their daily practice of medicine. Healio’s core News, CME and Clinical Guidance channels deliver practical information and education across 21+ specialties. For more information, visit Healio.com.