[Thorofare, NJ] September 2025 – Healio Strategic Solutions (HSS), a Wyanoke Group company, proudly announces the launch of Healio EHR Connect and Healio EHR Activate, the latest additions to its suite of Point-of-Care Solutions. These innovative tools expand the capabilities of pharma companies to engage healthcare professionals (HCPs) at the point of care with greater precision and relevance.

For the pharma industry, electronic health records (EHRs) offer a powerful channel for point-of-care marketing informed by real-world, anonymized patient data.

Healio EHR Connect enables brands to reach target HCP lists before, during, and after patient visits through display advertising embedded within the EHR workflow. Healio EHR Activate goes one step further by delivering messaging based on clinical actions, allowing brands to connect with providers who may not be on traditional target lists but who are actively managing patients who align with the brand’s therapeutic goals.

Healio EHR Connect and Healio EHR Activate expand Healio Strategic Solutions’ comprehensive Point-of-Care Solutions portfolio, joining Clinical Guidance: Drug Lookup, Clinical Guidance: Monograph, Clinical Guidance, and Clinical Intel, featuring Smart Guidance AI. With more than 65% of Healio visits occurring during the clinical workday, these tools empower pharma companies to connect with HCPs in a meaningful way, delivering timely, targeted, and clinically relevant messaging at the point of care, when decisions are being made.

“Research shows that HCPs spend an average of almost 6 hours per day — more than half of the practice day — using their EHR¹. By integrating EHR campaigns into their omnichannel strategy, pharma brands can more effectively reach HCPs within their native workflows,” said Anthony Manson, Chief Digital Officer at Healio.

Healio’s Point-of-Care Solutions, including the new EHR offerings, support a wide range of brand needs, from product launches and new indication announcements to promotion of pivotal trial data and updated treatment guidelines. Whether reinforcing brand messaging or amplifying field force efforts, these solutions strengthen omnichannel strategies by delivering:

• workflow access to a high-value channel, enabling brands to reach HCPs directly at the point of prescribing, before, during, and after the patient exam;
• measurable gains in marketed prescription rates, supported by academic studies and industry research;
• precision and relevance through real-time, data-informed trigger messaging, using ICD-10, NDC, and CPT codes derived from rich, anonymized clinical insights; and
• proven impact with validated campaign results using physician-level data that directly links message exposure to clinical action.

“With these solutions, brands can place their message directly in front of physicians while they are making treatment decisions,” said Christine Martynick, Senior Vice President, Advertising Solutions & Agency Partnerships at Healio Strategic Solutions. “It’s a forward-thinking approach that seamlessly integrates brand information into the HCP workflow, supporting their clinical focus without causing disruption.”

For more information about Healio EHR Connect and Healio EHR Activate, or the full range of Point-of-Care solutions from Healio Strategic Solutions, contact Christine Martynick at [email protected].

¹Holmgren AJ, et al. J Gen Intern Med. 2024;doi:10.1007/s11606-024-08930-4.

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About Healio Strategic Solutions
Healio Strategic Solutions (HSS) helps life sciences marketers reach healthcare professionals (HCPs) through our one-to-one relationship with the 3M+ HCPs on Healio’s platform. From educational activities to creative advertisements and advanced performance data, our clients’ content reaches broad and targeted audiences on the channels they use the most. For more information, visit HealioStrategicSolutions.com.

About Healio
Healio is a multichannel information platform, providing health care specialists with tailored news, information and education across 20+ specialties in support of their daily practice of medicine. Healio offers its core News, CME, Clinical Guidance and Community channels, plus the all-new Healio AI tool providing evidence-based intelligence at the point of care. For more information, visit Healio.com.