Excitement at ENDO 2022!

Ron Gordon

By Ron Gordon, Healio Strategic Solutions’ Senior Business Development Strategist

Published July 9, 2022

Excitement at ENDO 2022!

The month of June shaped up to be busy for me for conference travel. The weekend of June 3rd, I was in New Orleans for the American Diabetes Association 82nd Scientific Sessions (ADA 2022). Then, June 10th, I left the confines of Denville, NJ and headed out to Atlanta, GA for ENDO 2022 which was held at the Georgia World Congress Center.

I was extremely happy with the turnout for this meeting. As I went from booth to booth, it was great to see how many pharmaceutical and device companies sent members of their marketing teams. I was able to reconnect with several marketing contacts at ENDO 2022 who had been at ADA 2022 the week prior in New Orleans. This gave me the opportunity to confirm they received my follow up information from ADA 2022, which I am happy to report they all did! That was a victory for me, as I’m looking to develop and cultivate new relationships with companies that have either advertised with Healio before or look to become new advertisers with our company.

Not everyone had business cards with them, but they allowed me to take a picture of their badge so that I could follow up with them when I returned home.

One of my best highlights was meeting with the CEO of a pharmaceutical company who was at the show. He was extremely gracious and really listened as I explained Healio Strategic Solutions and all our offerings. He was then nice enough to introduce me to his Chief Commercial Officer.

I saw in-person former Olympic athlete Gail Devers explain the challenges of a condition that she suffers from. Ms. Devers was the guest of one of the exhibitors and her discussion could be seen right on the convention floor.

The main take away from this meeting is that it’s great to be able to talk with people in-person, discover their products, and I can now see how to potentially help them as they look to communicate their messaging to the endocrinology and cardiology audiences.

I’m already looking forward to my next conference, The Association of Diabetes Care & Education Specialists Annual Conference (ADCES22), in Baltimore, MD in mid-August. After that, it’s off to Chicago in early November for the American Heart Association Scientific Sessions 2022. Can’t wait! If you are missing the conferences and are interested in Healio Strategic Solutions‘ products and solutions, please email me at [email protected] or DM me on LinkedIn. I look forward to connecting with you!

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